Fangirl Fiercely.
I ran into someone out in the wild who I had met previously after a talk she gave at a conference. I thought she was impressive…
Strong opinions from the strongest players in the business.
I ran into someone out in the wild who I had met previously after a talk she gave at a conference. I thought she was impressive…
I Have a Brain Science Degree and I Wasn’t Listening to My Own Brain This is a public service announcement, and the person who most needs…
This is the second part of our three-part series “Further Ironies” (behold, Part I) that discusses generalization, specialization, and how we keep getting it all wrong.…
How we build individual and shared understanding of software, and what changes when AI agents write the code. I remember being on a high floor down…
The most effective way to nerd snipe a roboticist is to present them with a controversial definition of a “robot”
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy,…
This post is going to be a departure from the “normal” content (what’s normal anyway?) we have posted, but I wanted to do something a little…
Here on the “selling you stuff” side of Amazon, we experience the ebbs and flows of the US retail calendar like anyone else who sells stuff.…
I spend a lot of time trying to figure out why people get frustrated with each other. There are infinitely many reasons this can happen, but…
I’ve had engineers come back to me more than once with a bug they want to close out. The version I remember best went something like…
Why vision matters now. Recently someone said to me, “Now is not the time for vision.” This statement gets the relationship between uncertainty and vision backwards.…
In the 8 years I’ve worked on products enabling collaborative applications of robots, there’s been one pervasive assumption from folks receiving them. They want the robots…
tl;dr – Oh goddammit. It’s all outcomes, all the way down. Ahhh, a writing advice post! Truly, the least welcome professional development reading out there, with…
I have struggled with personas for most of my career. Not because I think they’re useless, I actually really like personas. I’ve used everything from specific…
Today is International Talk Like A Pirate Day, and that gives me an excuse to yet again give everyone the good news about the gay pirates…
The night before the on-site, six of us went to dinner. Forty people were flying in the next morning to spend two days working on one…
Kari has been kicking ass on the site. First, she cleaned up my painfully austere aesthetics and made our site a lot more enjoyable to read…
Wanna know why that cool new thing crashed and burned when you put it in the field? The renders, promo videos, spreadsheets, and live demo all…
Building software at agent speed with human judgement I have often seen one engineer get much faster with AI coding agents; then adding a second engineer…
The AI builder/non-builder split is a measurement failure, and there’s data Somewhere in the last two years, a line got drawn down the middle of the…
Don’t worry, we’re not going to be carrying flower-strewn portraits of Steve Jobs around in the streets today. It’s a slow burn but it’s worth it.…
Steve Crowe of The Robot Report has been following Teradyne’s adventures in IP protection this year, most recently noting their second foray into court against the…
Likely my second-most career-limiting belief, right behind refusing to make the tools of war. This is the spicy one where I’m planting my flag because it…
One of my favorite ways to troll roboticists is to claim, very loudly, that “a dishwasher is a robot”. It’s a great litmus test for how…
So a couple weeks ago the FCC dropped a National Security Determination and I had to go home, make popcorn, open the last of the random…
The further you are from the outcomes of a decision, the easier it is to make a bad call. It’s a natural consequence of large systems…
Faster document production is putting us into a decision quality doom spiral. Let’s talk about how two trends are killing us cognitively and what to do…
Humanoid robot shipments are up in 2026, there’s a multiplicity of vendors out there, and high production demo videos abound. Yet, no one’s asking the most…

This post was adapted and updated from my original posted on Medium.com in 2022. I’d like to share the maxims I have developed over the years…
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